Rabbi Yeruchem Eilfort: Editor-In-Chief                   Editorial: A Magazine Whose Time Has Come For years, the public has been bombarded by magazines of all kinds. Sports  magazines, self-help magazines, cooking magazines, and business magazines -- each one competing for readers. But how many of these publications focus on why ordinary individuals do extraordinary things? How many explore the motivation of people who invest their time and resources to follow a way of life that had its humble beginnings over 4,000 years ago? How many analyze the modern relevance of Judaism and its role in our community? We at Impact! asked ourselves how we could make our publication a compelling read. We considered which unique perspective we could we offer that would be both intriguing and entertaining. We questioned what the average person is ultimately seeking in life. The answer (drum roll, please) can be summed up in one word -- “Meaning.” People with meaning in their lives tend to be happier. The full spectrum of life experiences takes on a completely different texture for someone who has purpose. However, finding the inspiration to embrace meaning in one’s existence can be a daunting challenge since that inspiration must be so strong, so constant, and so clear that it can be accessed at will. At Chabad, we believe that there’s nothing so powerful as an intellectually-based source of inspiration. The goal of Impact! is to give readers an intellectual jumping-off point they can use to leap to great heights. It is time to explore a wonderful world of amazing possibilities. It is time to learn about the individuals and events that are touching people’s lives. It is time for Impact! News and Events That Shape the West Coast.                         Chabad Announces Launch Of "IMPACT!" Magazine New Jewish Quarterly To Feature News and Events That Shape the West Coast LOSANGELES, FEBRUARY 18 -- West Coast Chabad-Lubavitch, which runs the West Coast’s largest network of nonsectarian educational and social service programs under Jewish auspices, today announced the launch of a news magazine called Impact! Subtitled "News and Events That Shape the West Coast," the first issue of the new quarterly will be published in Summer, 2007. Rabbi Yeruchem Eilfort, the publication’s Editor-in-Chief, said, "The magazine will inform, entertain, and inspire readers by reporting on the dynamic work of local Chabad Centers across California and Nevada." Not only will it detail the grass-roots programs of the Centers, it will probe the behind-the-scenes stories of how people are inspired to perform dramatic acts of kindness for others. "Impact! explores how and why people get connected with Chabad," said Eilfort. "The magazine highlights the organization’s religious, educational, and social service efforts, illustrating the ways that participants strive to help others of all faiths." With full-color, glossy pages, Impact! will offer fresh, professional content for readers interested in learning more about the broad range of Chabad services. Coverage will be divided into geographic regions to showcase the work of Chabad Centers in given areas. Initial circulation is projected at over 100,000 copies, distributed both by direct mail to those already affiliated with Chabad as well as by drops at high-traffic locations. "Chabad of the West Coast has long been recognized as the leader of Jewish outreach," said Eilfort, "And we’re very excited to produce this cutting-edge quarterly to help spread the word about our efforts to educate, inspire, and enrich the lives of others." Eilfort added that Impact! is currently offering valuable savings opportunities for advertisers wanting to get involved with the inaugural issue. Subscription incentives are also available for readers hoping to be present at the start of this ambitious venture. Further information about advertising or subscribing to Impact! is available by calling, Advertising Director, Rafi Dadon at 949-322-2225 or emailing advertise@impactmag.com.     Download a complete copy of Impact! now. (This file is large: 14MB, requires high speed Internet connection and Acrobat Adobe to view) Impact! Magazine: 741 Gayley Avenue: Los Angeles, California 90024:Tel 310.208.7511 A Publication of Chabad of California:Copyright 2007